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Is This a Good Time to Buy Stocks?
By Jodye Deal
Article published in The Network Journal magazine

Stock market activity always has an element of psychology.  It usually reacts to fundamental events like corporate earnings, and on occasion, comments from Federal Reserve Chairman Alan Greenspan. 

This all changed on September 11, 2001.  Since the terrorist attacks in New York and Washington, DC, that killed thousands of people and triggered what will likely be a long war on terrorism, some of the biggest moves in the stock market have been driven by strong emotions. 

These events have impacted the markets in such a way that investors are running scared rather than making prudent investment decisions.  Investors are feeling that now is the time for cash.  Cash means moving investments to money market funds, certificates of deposits, passbook accounts, or for that matter, under mattresses.  They are adamant right now about avoiding risk and that risk aversion creates investment opportunities for savvy investors.   

From around the end of September, the Dow Jones Industrial Average is down about 25 percent from its high, but it still has more than tripled since the start of the last bull market that began in October 1990.  And even though the Nasdaq Composite Index has fallen 70 percent, it is up 355 percent in that period. 

The market’s reaction is purely psychological.  There is no logical reason for stocks to sell when crises hit.  In fact, the shocking nature of a major event often makes rational thought more difficult. 

Whenever there is a traumatic event happening in society there is a tendency to see certain reactions, such as depression, irritability, and confused thinking.  In that context, rational decision-making becomes very difficult.  People tend to begin to let their thought processes be guided by their anxieties.  Instead of focusing on the historical resiliency of the stock market and the economy, investors choose to focus on short-term problems.

Frightened investors shorten their time horizon dramatically when investing.  Some investors will sell because they see their portfolio crumble and they fear they will have nothing left.  It’s not rational, but it does happen.

In fact, after every major crisis in the past century, including the bombing of Pearl Harbor, the Cuban missile crisis and the assassination of President John F. Kennedy, the Dow Jones industrial average sold off sharply at first.

After eleven such crises, the Dow rebounded and gained, on average, 33 percent in the next year and 52 percent two years later.

Some analysts expect an upturn in the market by next year.  When examined, all postwar bear markets found the average length to be about 12 months with an average decline of 29 percent.  As of the end of September, the current bear market has lasted 18 months with a decline of about 37 percent.

In addition, consumer sentiment bounced back a bit as the nation began to adjust to the after-affects of the terrorist attacks.  The University of Michigan’s consumer-sentiment index rose to 83.4 in mid-October from 81.8 at the end of September and well above the low of 72 recorded in one week late in September. 

And, at its October meeting, the Fed cut its federal-funds target rate a half percentage point to 2.5 percent and indicated it was more inclined to cut interest rates than to leave them alone.  Since Alan Greenspan has been Fed chairman, 25 out of 29 times they’ve followed up on and lowered rates.

So, is this a good time to buy stocks?  It’s a main topic of discussion on a number of market-related shows in every financial media outlet.   For savvy investors, there is no time like the present. 

The irony is that, when the market rebounds as it always does, those who sold while stocks were on the way down will likely lose out when stocks recover.

If you have a long-term view of the market, this is one of the best buying opportunities we will see for years to come.  If you don’t believe that, take a look at any stock market chart showing the past sixty years.  Severe market retreats, which make everybody so anxious, look like tiny blips in an upward-spiraling market.

What should investors do who want to go against the grain? With the aforementioned evidence, some analysts are positive about stocks.  There is something to be said for moving against the crowd.  When investors are risk adverse and running for cover, the crowd is clearly opposed to taking risks.  That means the rewards lie not in avoiding risk but in taking it on.  It makes a lot more sense to buy stocks now that it did a year and a half ago, when no one seemed to have any doubts at all and companies were bursting with confidence and promising astonishing earnings growth.  Stocks seemed like a no-lose proposition then.

One approach to investing in the market under these current conditions, would be dollar-cost averaging into stocks that you already own, or a stock market index for more diversification.  The point is, if you are a long-term investor the stock market will recover.  The prices of solid companies that have shown consistent earnings in the past are looking like great buys at current levels.  Sound appealing?  Consult your investment professional, do your research and start bargain hunting.  

This article was published in The Network Journal. Jodye Deal, contributed this article for the New York-based magazine.  If you have questions on investing, please send them to Investing@GazelleAssociates.com.

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